Assignment: SFMOMA brochure

For our third assignment in my GRC 41 class, the instructor asked us to build a 12-page brochure featuring the San Francisco Museum of Modern Art. We had four weeks to produce the brochure using Adobe InDesign CS4. He asked us to include a dozen or so basic content elements, but the font and design options were pretty much wide open. I decided to make Fresno mixed media artist and filmmaker Teresa Flores the “featured artist” in my brochure.

After struggling with Illustrator in my first two assignments, I was relieved to get my hands back on InDesign, which is a familiar program for me. My basic layout plan and color scheme was built to mirror and complement the SFMOMA website. I didn’t get too far out of my comfort zone in terms of experimenting with the boundaries of layout and design. But I’m very happy with the clean, organized finished product. Every spring, I compile and design a similarly sized Fresno Film Festival program for Fresno Filmworks, but that layout has now become pretty standardized. So it felt great to tackle a bunch of new content.

Disclaimer: The photos for this project are liberally borrowed from random websites for the purpose of the class. If you are the copyright holder of any photo posted here and object to its use, please contact me if you would like the photo credited and/or taken down.

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About jeffersonbeavers

Jefferson Beavers is a multimedia journalist based in Fresno, Calif. He teaches journalism and writing courses at Fresno City College.
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