Radio story: Cassette tape resurgence

A man and his Telex Copyette: Fresno musician Daniel Schultz of coattrack records.

My second freelance radio story for The California Report aired on Friday, Nov. 25. I reported on the unlikely resurgence of cassette tapes in the indie music scene, and I focused on the Fresno-based coattrack records collective as one example of do-it-yourself musicians coming together to share their work with their fans in a simple, cost-effective way via tapes.

I conducted the primary interview for the story with Daniel Schultz, the drummer for the Fresno band Achievement House and the founder and sole operator of coattrack. I first talked with Daniel way back in November 2010 as part of a FUSE Fest 2010 sampler on my old Evening Eclectic music show on 90.7 KFSR. We had a conversation off-mic that night about alternative forms of music distribution in the Internet era, and that’s when he first told me about his idea of starting coattrack to help local musicians release music digitally and on cassette tape. Later, Daniel explained that participating artists wouldn’t be “on the label,” like the industry has been operating for decades. Rather, artists would have releases through the label. “It’s like this: The band is an entity and coattrack is another,” he said, “and occasionally we work together and make a cassette.”

It was great fun to interview Daniel at the home he shares with his girlfriend, Melissa Olson. (The two collaborate as TeamTeam Creative Effort for multimedia projects, including the FUSE Fest 2011 visual campaign.) Daniel introduced me to his beloved Telex Copyette tape dubbing machine, a contraption he got for free from a friend’s grandfather, a pastor who used it to duplicate recordings of his sermons. The three of us had fun recording all the funky sounds the Copyette made throughout the dubbing process. We also recorded a bunch of sounds that didn’t make it into the final story: tape hiss, unspooling a cassette’s clingy magnetic tape, rewinding the unspooled tape back into the cassette with a pencil, the opening and closing of cassette tape boxes, etc.

Luke Giffen and his reel-to-reel tape machine.

I also interviewed Fresno musician Luke Giffen for the story. His former band, The Sleepover Disaster, released its last album on CD via the now-defunct indie label Devil In The Woods. His current band, The Quiet Americans, released its debut EP, “Medicine,” on cassette via coattrack. I reviewed the EP back in May for Fresno Famous, and I had played tracks from it on my old Evening Eclectic show. But I listened on repeat to “Medicine” on cassette tape in my car during the final week I spent working on this story, and I have to say that I absolutely fell in love with it. The warble and the wobble really intensified as I studied the record on tape, as opposed to the digital versions of the songs I had first gotten to know. Listening to “Medicine” on tape, quite simply, made it better. And that surprised me.

My little home recording experiment.

The experience of hearing and appreciating “Medicine” in a new way in my car gave me an idea. For the story, instead of using high-quality .WAV files for the music in the piece by The Quiet Americans, Achievement House, and the Fay Wrays, I went old-school instead. I first dusted off my old JVC boombox, which was buried under a pile of fabric in my wife’s craft room. I readied the cassette tape versions of the three albums I was using and carefully fast-forwarded to cue up the songs I wanted. I hooked up my Marantz 660 digital recorder and ElectroVoice RE-50/B omni microphone to capture the sound. And then I played the music out of the boombox, muddy distortion and all, right into the Marantz. The results, as you’ll hear, sounded great.

Here’s the link to the final radio story. As a bonus, here’s a link to Giffen’s beautifully affecting homemade video for The Quiet Americans song “Be Alone.”

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About jeffersonbeavers

Jefferson Beavers is a multimedia journalist based in Fresno, Calif. He teaches journalism and writing courses at Fresno City College.
This entry was posted in Multimedia, Radio stories, Words. Bookmark the permalink.

3 Responses to Radio story: Cassette tape resurgence

  1. Tracy Stuntzntz says:

    cassette tapes? what will these kids think of next?

  2. amazing article..you can do so much with cassettes and recorders..and the idea of promoting was very good..cheers

  3. Samantha Rose says:

    If you really want to know about the resurgence of tape, you should contact Steve Stepp at the National Audio Company. National Audio Company is the place to go for cassette duplication.

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